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A funny Monkey in Australia: new brand and Web 2.0
At the end of last year, I was contacted by Sid Patel, Marketing Director of The Friday Monkey wines from Australia. Since I didn’t know this brand, I was curious enough as to look for it on the web....
View ArticleNapa Valley’s historical roots
To a lot of wine drinkers around the world, there is the Old World of wine – mainly Europe – and the New World of wines – mainly the US, Australia or South America. Andy Beckstaffer, one of the most...
View ArticleIndia, a wine producer and consumer country
When the Western world is in financial trouble, eyes turn to other markets: India, China, Russia carry the hope of our sick economies for recovery. The wine business is no exception. Wine consumption...
View ArticleIs education the answer to alcohol related problems?
France is currently debating a law on how to save its health coverage system and prevent various costly diseases, such as cancer, cardiovascular accidents and so on. First culprit: wine consumption. I...
View ArticleYellow Tail in music
Funny story: Yellow Tail, the number 1 Australian wine brand in the US, is to launch in the UK a music and wine promotional campaign. British wine consumers will have the privilege to drink their Rosé...
View ArticleZork vs. Alcan, a new sparkling wine closure
A few weeks ago I wrote about the new Alcan closure for Champagne, first experimented with a Duval-Leroy Champagne. News now come from Australia as a new sparkling wine closure is launched by Zork on...
View ArticleCork in Europe, screwcap in the US
It’s one of those minor (or major?) cultural differences that makes being a marketer such a pleasure. In France, Marquès de Cacérès sells its Rosé 2008 with a synthetic cork – just for the pleasure of...
View ArticleSocial Wine Brands
Next week I’ll be on my way to the European Wine Bloggers Conference in Lisbon, Portugal. I’m one of the lucky one who’ll get to speak twice – once on Social Wine Brand and the second time on the...
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Mobile Apps from all over
You know a technology is successful when you start seeing it all over the place. Most of my favorite French wine and food or lifestyle magazines now have an iPhone app, making searching for a recipe or...
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WineFair.com, virtual and international wine fair
Last year, I wrote in my French blog about winefair.com, this French initiative: a virtual and 3-D wine fair. I was impressed by the technology and the design of the site. This year, the second edition...
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